2XU NAMED OFFICIAL PERFORMANCE APPAREL PARTNER OF HENDRICK MOTORSPORTS
2XU has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as the team’s Official Performance Apparel Partner through the 2021 racing season.
2XU will outfit Hendrick Motorsports’ track personnel, including its elite pit crew athletes, in custom 2XU apparel beginning in 2019. The partnership marks the first in auto racing for 2XU.
Ben Smith, 2XU’s General Manager Global Custom, said it was a proud milestone for the business.
“We’re excited to be named Official Performance Apparel Partner of Hendrick Motorsports and to see 2XU’s world leading garments power the team to future success,” he said.
“2XU has a proud history of partnering with the best athletes, sports teams and sports governing bodies, and we’re thrilled to now enter the world of motor sport to share the performance benefits of 2XU garments with such a world class team.
“Just as 2XU propels elite and everyday athletes to achieve their peak, the new custom-designed Hendrick Motorsports range will give the team a sought-after edge over the competition in 2019 and beyond.”
Founded in Australia in 2005, 2XU is today the world’s most advanced sports apparel company. 2XU compression is independently proven to deliver physiological benefits including 5% increased power, 18% increased blood flow and 47% reduced muscle soreness. 2XU’s technical apparel range, which will be worn by Hendrick Motorsports’ track personnel beginning next season, features the world’s leading performance fabrics and technology, with benefits including advanced breathability, moisture management and lifetime odour protection.
“With 2XU, we share a commitment to performance,” said Patrick Perkins, Vice President of Marketing for Hendrick Motorsports.
“Our partnership will allow us to develop customised apparel lines for our athletes and other team members showcasing 2XU’s superior quality and styling. There is no brand in the world that produces more advanced sportswear. We look forward to sharing the 2XU ‘Human Performance Multiplied’ message and working with them to help us perform at our best.”
In addition to wearing 2XU team apparel, Hendrick Motorsports will collaborate with 2XU to develop social media and other digital content featuring pit crew athletes from the organisation’s four Chevrolet Camaro ZL1 teams competing in the premier NASCAR Cup Series.
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 250 points-paying race victories and a record 12 car owner championships in the NASCAR Cup Series. The organisation fields four full-time Chevrolet teams on the Cup circuit with drivers Chase Elliott, William Byron, Jimmie Johnson and Alex Bowman. Visit hendrickmotorsports.com to learn more.