PRESS RELEASE: 2XU Signs On as Presenting Sponsor of the Runner’s World Challenge

PRESS RELEASE: 2XU Signs On as Presenting Sponsor of the Runner’s World Challenge

EMMAUS, PA – April 25, 2014 – Global apparel manufacturer, 2XU (Two Times You), has signed on as the Presenting Sponsor of the Runner’s World Challenge. This unique partnership kicks off at the Big Sur International Marathon in Monterey, CA on April 27, 2014, and continues with the Marine Corps Marathon in Washington DC on October 26, 2014, and onto the Walt Disney World Marathon on January 10 – 11, 2015. These weekends have been specially selected to be Runner’s World Challenge events by the editors of Runner’s World.

As the presenting sponsor, 2XU performance and compression apparel will be integrated throughout the Runner’s World Challenge experience from training to race day. 2XU will host wear-testing, giveaways and shake-out runs, all to inspire and educate runners on the performance and recovery benefits of compression. In addition, participants will receive access to 2XU’s complete line of high performance run and training apparel.

“2XU is thrilled to undertake this exciting venture with Runner’s World and the Challenge,” says Fred Hernandez, Director of Marketing for 2XU North America. “Runner’s World is the definitive resource for runners of all levels and this partnership demonstrates our commitment to the entire running community.”

Hernandez adds, “The Runner’s World Challenge gives 2XU the unique opportunity to work with runners at a deeper level as we support their competitive goals starting from registration, all through their training, and culminating in the successful completion of their events.”

“The Runner’s World Challenge’s mission is to equip runners with training plans and tips from our experts while providing a first-rate race weekend experience. To date, we have graduated over 5,000 runners from the program,” said Runner’s World Publisher Molly O’Keefe. “This new and valuable partnership with 2XU helps us further that mission. Together we will guide a new generation of challengers to the finish line.”

This weekend, 2XU will join a sold-out contingent of over 300 runners along with Runner’s World’s Chief Running Officer, Bart Yasso and a group of Runner’s World editors and experts for the Runner’s World Challenge experience that culminates in the running of the Big Sur Marathon.

This weekend’s events will include:

Race weekend course strategy session from Runner’s World experts A Saturday-morning shake-out run with Yasso and the editors VIP access to pre and post-race areas that include pre-race refreshments and private bathrooms, post-race massages, meals and a private area to meet family and supporters Runners can sign up and train for any race using Runner’s World’s expert Challenge resources, a virtual Runner’s World Challenge portal.

Participants in the Runner’s World Challenge receive their choice of training plans, one year’s access to online coaching from Runner’s World’s nutrition, training and injury-prevention experts, emails with workout reminders and tips, plus weekly motivational emails from Yasso as well as a Runner’s World technical running shirt and Runner’s World branded books.

About 2XU:

2XU is a world leading sports apparel brand, setting the benchmark in high performance compression. Designed and tested in consultation with industry experts, all 2XU garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.  2XU is worn by professional athletes the world over including the majority of players in the NFL and NBA, as well as by over 40 collegiate athletic teams. Visit www.2xu.com, Twitter (@2XU_USA) and Facebook (2XU North America).

About Runner’s World

Rodale’s Runner’s World, the largest and most influential media brand in the running space, is the essential guide for everyone who runs. The brand provides all runners—men and women, from beginners to hardcore marathoners—with the advice and information they need to pursue their goals, the inspiration and entertainment they crave, and a sense of authentic community they won’t find anywhere else. Runner’s World is everywhere its readers and customers are—in print, online, on-screen and on the ground. Through authentic events such as the award-winning Runner’s World Challenge, the award-winning Runner’s World Half & Festival (www.RWHalf.com),and the Runner’s World Heartbreak Hill Half & Festival (www.HHHalf.com), Runner’s World editors forge deep connections and have meaningful interactions with our readers as an organic part of the running community. Runner’s World publishes 18 international editions: Argentina (2014), Australia/New Zealand, Belgium, Brazil, China, France, Germany, Italy, Mexico, The Netherlands, Norway, Philippines, Poland, South Africa, Spain, Sweden, United Kingdom and the United States.

For digital updates, visit www.runnersworld.com, Twitter (@runnersworld), Facebook (Runner’s World Magazine), as well as the brand’s mobile apps.

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