• 2XU's Brown and McKinnon blitz Ironman Korea!

    3 Jul 2011   /  Ironman Korea , Cameron Brown , 2xu athlete   /   0 Comments   /   Comment

    2XU’s Cam Brown is having an awesome year this time taking out the inaugural  Ironman Korea held on Jeju Island, Korea on July 3rd. The harsh heat and course proved to be a tough one for Cam but managed to push through the barriers and finished the race in 4.03:58!

    Also huge congratulations to 2XU's Bevan McKinnon for his stellar efforts at the  Ironman 70.3  Korea. Bevan made the podium with a 3rd place finish in the full Ironman event, his second podium finish in an Iron distance event so far this year. Keep an eye out for Bevan’s  Free Performance Session at the Newmarket Performance Centre this spring – more in future 2XU High Performance newsletters.

     Cam sent through his thoughts on the race earlier this month!

     

    Hi there

    Well I had a great win today taking out the inaugural 70.3 Ironman Korea on the Island of Jeju. Conditions were great for fast times except the course was super tough. Our race started at 9am and we were lucky to still have plenty of cloud cover, the last few days have been very misty so it cooled things down early in the race. I was 3rd out of the swim about 1:15min down on Keiron Doe and just under 1min to Guy Crawford. I caught Guy first and then Keiron at the 20km turn around, we all stayed together for the entire 90km bike and I can assure you there wasn't many flat parts in this course, it was just rolling terain all day long.

    I was first off the bike but only a few meters ahead of the other two kiwi's, the run course was brutal! We went straight down for about 1500m before before a long 2km climb to get back onto the main highway. The aid stations weren't ready for the first few athletes as there was nothing set up on the first three I passed so I had to grab a 1.5l bottle of water and run with that for a few hundred meters to get some fluid into me and on me as the sun was breaking through the clouds and the humidity was starting to rise. The run was a one loop course for the Half Ironman athletes but the Ironman athletes would have to face the hills twice which would be a killer!

     

    I made it too the national football stadium turnaround in 1st (the stadium was built for the Soccer World Cup and was pretty impressive) by that stage I had a 4min lead  so I could relax a little but from there on it was all up hill to the finish line. It ended up a kiwi clean sweep with Guy Grawford coming home in 2nd, Keiron Doe in 3rd and Jo Lawn taking out the womens tittle so a great day for the kiwi's. I'm off to watch the Ironman athletes come in now and support them on there even tougher day!

    Thanks for all your support. I head to Frankfurt, Germany tomorrow for my final 3 weeks of training before the European Ironman Championships on July 24th.

    Cameron

    1st Cameron BROWN 4:03:58
    2nd Guy CRAWFORD 4:15:03
    3rd Kieran DOE 4:15:56

  • 2XU Compression signs Hyundai A-League Champs Brisbane Roar!

    27 Jun 2011   /  Brisbane Roar , Hyundai A-League , Official Compression Partner , 2XU Compression   /   0 Comments   /   Comment

    We've just expanded our portfolio of elite sporting partners yet again!  This time with Hyundai A-League Champions Brisbane Roar!

    Starting this season, we're set to supply our highly acclaimed Compression apparel to Brisbane’s Hyundai A-League, Westfield W-League and National Youth League squads.

    With a focus on optimising athletic performance, our brand philosophy is an ideal fit for Brisbane Roar’s ambitions to set the the Hyundai A-League benchmark.

    Brisbane Roar CEO Eugenie Buckley said the agreement was another step forward for the club as it sought to defend the title won at Suncorp Stadium in front of 50,000 fans on Orange Sunday.

    “We’re thrilled to have 2XU join with us as we seek to build on last season’s success,” Buckley said.

    “As a club we’re proud to be working with an Australian company and hope our association will bring benefits for both parties as we seek success domestically and in Asia this season.”

    Football Conditioning Coach Ken Stead said the quality of 2XU’s leading Compression apparel would be of great benefit for the playing squad, particularly with the AFC Champions League campaign set to kick-off in February.

    “For our players to compete and succeed at the highest level, we need to be working with high quality products and 2XU certainly fall into that category,” Stead said.

    “2XU’s innovation puts it at the forefront of compression technology and we believe that will put us in prime position to help the players reach their full potential.

    “With the AFC Champions League campaign to run concurrently with the Hyundai A-League season, recovery will be even more integral to optimal performance from the squad and we’re confident 2XU will give us the edge we need to succeed.”

    At 2XU, we're thrilled to welcome Brisbane Roar to our enviable list of high performance Teams and bodies already wearing our Compression.  Roar joins the Australian Institute of Sport, NRL clubs Melbourne Storm, Wests Tigers and Sydney Roosters, AFL club North Melbourne Kangaroos, the VIS, Rowing Australia, Swimming Australia, Triathlon Australia and many more.

  • 2XU Women dominate Ironman 70.3 Italy

    16 Jun 2011   /  Ironman Italy 70.3 , Ironman70.3 , Martina Dogana , Edith Niederfriniger   /   0 Comments   /   Comment

    2XU Ambassador and Italian home favourite Martina Dogana won the inaugural Ironman 70.3 Italy, with 2XU’s Edith Niederfriniger claiming second.

    Niederfriniger led the way throughout the 90 km bike and started the run ahead Martina, but Dogana took control to win the race.

     More than 1,000 from 47 countries competed in the Ironman 70.3 Italy, which consisted of  a 1.9 km swim in rough waters of  the Adriatic Sea, a 90 km challenging and scenic  bike ride through vineyards and olive groves  in the Abruzzo Mountains. They finished with a half marathon (21.1 km), along the beach promenade to the finish line in the heart of the city of Pescara, Italy.

     Awesome work ladies!

  • WTC appoints 2XU Preferred Compression Supplier of IRONMAN® !

    15 Jun 2011   /  WTC , World Triathlon Cooperation , 2XU Compression , 2XU Triathlon , Ironman , triathlon   /   0 Comments   /   Comment

    2XU has forged forth in elite sporting circles once more, this time signing a two-year agreement as the exclusive Official Compression Partner of World Triathlon Corporation’s (WTC) global IRONMAN® Series.  2XU will now operate as the preferred supplier of compression apparel at IRONMAN® and IRONMAN® 70.3 events.

    As the existing official supplier of Compression to Triathlon Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, UnitedHealthcare Pro Cycling Team and the Official Compression Partner of the Australian Institute of Sport (AIS) amongst many others, formal alliance with the acclaimed IRONMAN® brand marks a logical next step for 2XU. 

     “We are excited to partner with 2XU, a leader in the industry,” said Mike Pine, Chief Sales Officer, WTC. 

     “The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”

    Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation and heightened agility through to reduced muscle fatigue and damage.

    "2XU has invested significant resources toward developing and leading the global understanding of high performance compression products,” said 2XU Director of Sales and Marketing, Aidan Clarke.

     “In understanding the undeniable and proven gains for endurance athletes, it’s only logical for us to unite with the IRONMAN® brand that is so synonymous with incredible feats of human endurance."

    With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression.  Ongoing testing, research and consultation with professional sporting bodies of such caliber as the WTC are integral to the brand’s winning formula.

    Another sensational high performance alliance for 2XU!

  • 2XU's Erin Densham wins ITU Cremona!

    14 Jun 2011   /  Cremona Triathlon , VIS Athlete , ITU , Erin Densham , 2XU Triathlon   /   0 Comments   /   Comment

    2XU's Erin Densham proved she's back to her high performance best on Sunday, claiming her first ITU win of 2011 in Cremona, Italy. 

    Living up to pre race expectations, Densham took out the ITU Cremona Sprint Distance event in 1:01:31, starting with a strong swim leg that saw her exit the water in third spot.  With her superior bike skills, Erin quickly assumed the lead and placed her competitors under real pressure as they fought to hang on in the tight corners and turns.  

    On the run, Densham cruised away from the pack to record a comfortable victory which should offer her great confidence ahead of the Olympic Qualification races in Hamburg, London and Beijing between now and the end of the season.

    Fantastic work Erin - keep it up!

  • 2XU's Jarad Kohlar takes 3rd at the Australasian Multisport Champs!

    9 Jun 2011   /  Jarad Kohlar , Australasion Multisport Championship , Adventure Racing   /   0 Comments   /   Comment

    2XU's Jarad Kohlar was the first Aussie across the finish line and took 3rd overall at the Australasian Multisport Championship race in Rotorua in NZ last weekend.

    Check out his race report:

    “Up, up, up!” I scream to myself. Two boat-lengths ahead, on my right, is a K1, and on my left, Richard ‘Crusher’ Ussher is slowly pulling level with me. After a few hard strokes around the first turning buoy, I find myself on the outside of the corner and off the Crusher’s wash. If only I was paddling one of the four K1s I own back in Australia!

    “Stroke rate, catch, up, up, up!” I scream to myself again, determined to stay close. Jetski wash and wave bounce-back from the shoreline help as we approach the second turning buoy. Now I find myself about two boat-lengths off Richard’s wash, with New Zealander, Sam Clark, powering up on my left. This young kid can paddle! I hang on to his wash as he puts the power down along the length of Lake Okareka, before hitting the third buoy. At this point, Richard is about 50 metres in front, working well with a team paddler. Sam and myself work well together until the end of the paddle, and we hit the shore about 100 metres behind Richard.

    I’ve paddled in my MTB shoes, so I manage to have a fast transition and am out on the ride in second place. After doing a recky of the MTB course on Friday, I know what I’m in for, and am looking forward to this ride even though my legs aren’t! The first three kilometers is a solid climb on bitumen. My legs don’t like this one bit, and Sam comes past me. Then I can hear this humming sound coming from behind me. At first I think it’s a swam of bees or wasps, but it’s Kiwi Dougal Allen’s nobbies on the bitumen! I swear he is braking into some of those corners going uphill. Next to pass me is Grant Suckling – he has had had a rough paddle with boat and rudder issues, and now has a look of concentration and determination on his face.

     About six kilometres into the ride we hit the gravel, and it’s around now that my legs start to smile, as they know the fun is about to begin. I can still see Grant and Sam and I’m actually closing the gap on them – they both enter Corners about 40 seconds before me.

     “Hands off the brakes and enjoy the ride,” I tell myself, and before long I’ve passed Sam – I’m loving my new Trek. With a 2.25 Nobby Nic on the font and a 2.1 Racing Ralf on the rear, it is time to let gravity do its thing. Thank you Schwalbe for the grip in these wet and tricky conditions!

     It’s not long before I slowly pull the gap back on Grant. It’s hard to pass on the tight single track, so I sit on his wheel for about five minutes before I manage to squeeze past on his left.

    “Why don’t you do more training?!” my legs scream at me. “Come on, only 40 minutes of some of the best single track in the world to go,” I reply.  Head down, I put myself in the hurt box, with ferns, double jumps, roots, camera and film crews, bridges, switchbacks, mud and water all flying past.

     Into the run TA I am about five minutes behind Richard and Dougal. I know I’m not going to catch them now, so I have a very conservative run, not really pushing myself, just maintaining my position. I cross the finish line in third place.  I’m content with the result, and happy to have competed on one of the most enjoyable multisport courses I’ve experienced.

     Thanks to the race organisers for a great event.  I’ll be back next year, for sure! 

  • 2XU signs performance partnership with Melbourne Ballet Company

    30 May 2011   /  Melbourne Ballet Company , 2XU Compression   /   0 Comments   /   Comment

    2XU has formed yet another powerful partnership this time with local esteemed dance group, the Melbourne Ballet Company (MBC). 2XU will supply its high performance Compression garments to the Company’s stable of 15 dancers for use during rehearsals, afterward for recovery and general athletic training across the season. 

    Having aligned with the MBC for its 2008 season of Emerge, a contemporary work focusing on the athletic prowess of dancers, 2XU has long been privy to the phenomenal physical demands of dance, particularly at the elite level.   

    “We’re thrilled to be partnering with 2XU,” said MBC Artistic Director Alisa Finney.   

    "Support from 2XU offers us a valuable opportunity to promote dance as not only an art form, but legitimate elite sport in itself.  2XU Compression is integral to an MBC dancer’s daily training regime; enabling them to achieve the most from every performance, rehearsal and training session in the studio,” said Finney.

     With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression.  Ongoing testing, research and consultation with professional sporting bodies of such caliber as the MBC are integral to the brand’s winning formula.

     “2XU is delighted to embark on this new alliance,” said Aidan Clarke 2XU Director of Sales and Marketing. 

     “As a brand driven by an endless pursuit for excellence in athletic apparel, partnership with the Melbourne Ballet Company, the body responsible for producing some of Australia’s finest athletes, makes perfect sense,” said Clarke.

  • 2XU's Brendan Sexton blitzed the field in Mexico!

    9 May 2011   /  ITU World Cup , London 2012 , Brendan Sexton   /   0 Comments   /   Comment

    2XU Triathlete Brendan Sexton continues to seek out his Olympic dream with a  maiden win at the ITU World Cup in Monterrey, northern Mexico at the start of the month. The extremely hot conditions saw 25 year old Sexton push away from the field in the run leg after a hard swim and take home his first major international win.  European champion Frederic Belaubre of France, took second place and the Ishigaki World Cup winner American Hunter Kemper, who was 15 seconds behind in third.

    This is certainly calling out to the Australian selectors and to his two main Australian rivals, 2008 Olympians Brad Kahlefeldt and Courtney Atkinson, that he’s looking at taking a spot in the Australian 2012 London Olympics team!

    "The selectors know that I've got talent and that I've got the ambition to do well but they want to see athletes who can win races rather than (just) do well so hopefully I've proved a point that when it comes to the crunch that I can actually cross the line first," said Sexton.

    Brendan is already on his way to France to continue to push for his Olympic dream!

  • North Melbourne's Andrew Swallow joins Team 2XU Compression

    4 May 2011   /  Kangaroos , North Melbourne Football Club , 2XU Ambassador , 2XU Compression , Andrew Swallow   /   0 Comments   /   Comment

    Yep...we've just signed another Aussie sporting champion!

    This time, AFL North Melbourne young gun Andrew Swallow has joined our team of 2XU Ambassadors. The acclaimed North Melbourne midfielder will train, play and recover in Compression to enjoy an array of physiological benefits; from improved circulation and heightened agility to reduced muscle fatigue and damage.

    Read the full article >

  • 2XU sponsored teamTBB's Caroline Steffen claims first IM Victory!

    1 May 2011   /  Port Macquarie , Team TBB , Caroline Steffen , 2XU Triathlon , Ironman   /   0 Comments   /   Comment

    A huge congratulations to 2XU sponsored teamTBB star Caroline 'Xena' Steffen on first WTC Ironman victory yesterday! Steffen went into the iconic Port Mac race as the hot favourite and delivered despite tough circumstances.

    On the bike, Steffen came up against two punctures after having built an 11-minute lead by the 90k marker. Despite this, she entered T2 9 minutes clear of the next pro woman. Steffen felt strong on the run but an old foot injury surfaced and forced her to jog home, surviving to protect her lead and take the victory.

    A total of 7 teamTBB athletes raced across 3 continents this weekend. For all the official race reports, athlete blogs and forum discussions please check: www.teamtbb.com

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