2XU has just signed as an Official Sponsor of fast growing national sporting body Triathlon New Zealand (Tri NZ). The extensive partnership appoints 2XU exclusive Official Supplier status of Tri NZ across the four apparel categories of Triathlon, Compression, Wetsuits and Casual Training, from now until October 2011.

Tri NZ’s desire to work with a supplier that produces apparel which not only enhances the aesthetic appearance but competitive performance of its athletes placed 2XU as the ideal apparel partner for the coming years. Furthermore, 2XU’s international reputation among triathletes as a brand which has critically considered every element of the three discipline sport placed it as the number one contender for the highly sought account.

As official compression apparel supplier to the New Zealand Academy of Sport and sponsor of numerous annual events including the 2008-09 Stroke & Stride, Wellington’s leading 2008-09 Contact Scorching Triathlon series, the Challenge Wanaka long distance triathlon and MORE FM Tri Woman Series in 2009, 2XU’s Tri NZ sponsorship further articulates the global brand’s rapid New Zealand ascent. Last month, 2XU also opened the doors of its first New Zealand store in Newmarket, Auckland.

From now until 2011, 2XU endeavours to work closely with Tri NZ to promote active lifestyles and the achievement of inspirational goals through triathlon at all levels. To this end, 2XU will boast a critical presence at NZ Tri’s annual domestic events including the New Plymouth World Triathlon Festival (incorporating the ITU World Cup), and provide high performance apparel for the Tri NZ teams competing in the four annual ITU World Championship events being Triathlon, Long Distance Triathlon, Duathlon and Long Distance Duathlon.

Throughout its triathlon range, 2XU combines leading fabric with intelligent design and quality construction to deliver the most versatile and balanced triathlon performance product available. Each 2XU garment is a finely crafted product which brings together world-leading fabrics in one intricate, intelligent creation.

In announcing the partnership, Tri NZ CEO Dave Beeche acknowledged the intense competition in a fast growing and highly specialised market sector.

“Tri NZ is a fast growing NSO, reflecting the rapid growth in our sport over recent years. It is vital then, that we future proof our sport and the interests of our stakeholders in all of our commercial partnerships.

“Those members and stakeholders can be reassured that in 2XU we have found that partner with world class product, good sense of customer service and a strong presence in the New Zealand market. We are delighted with the partnership and look forward to working closely with 2XU in the best interests of our members.”

For further information on Triathlon New Zealand, visit www.triathlon.org.nz.

2XU sponsored Adventure Racer Jarad Kohlar has been awarded the 2008 Australian Multisport Champion after winning the Freycinet Lodge Challenge, which took place on Tasmania’s stunning east coast on October 11 & 12. Designed for those truly dedicated to endurance, the event comprises grueling Run, Road Bike, Kayak and Mountain Bike stages and caps off Kohlar’s truly impressive event results for 2008 thus far.

In August this year, Kohlar took out the Go Natural Multisport in Sydney, just a week after a second place finish at the Anaconda Adventure Race. The first Australian over the line at the grueling Gold Coast annual challenge, Kohlar posted an impressive time of 4 hours, 10 minutes and 10 seconds.

On a thrilling note, Kohlar has also just been selected as one of the only two Australian males to compete in the Land Rover G4 Challenge international trials to be held in Europe early next year.

The Land Rover G4 is a global adventure competition run to support the International Federation of Red Cross and Red Crescent Societies. The initiative encompasses an 18 month international recruitment drive which culminates in a thrilling three-week off-road and multi-sport adventure in the wilds of Asia.

Kohlar was up against 4000 other applicants for the national selections; only two female and two males of which are going through to the international trials.
Armed with 2XU’s finest high performance apparel, Jarad is now off to Western Australia for the WA Anaconda adventure race – all the best!

2XU, Australasia’s fastest growing high performance athletic apparel brand, has been announced the official apparel supplier of Challenge Wanaka 2009. Heralded the world’s most scenic iron distance triathlon, Challenge Wanaka will take place on January 17 next year, and is expected to attract 600 fierce competitors out to claim the third annual title.

Challenge Wanaka is part of the global TEAMChallenge Series and will next year boast a week-long festival of triathlon on the stunning shores of Lake Wanaka (South Island). The flagship Challenge Wanaka race will mark the culmination of the week, when top professional ironmen and women from around the world join hundreds of weekend warriors to take on the grueling 3.8km swim, 180km bike and 42.2km run.

As official compression apparel supplier to the New Zealand Academy of Sport, 2XU’s sponsorship of Challenge Wanaka further articulates the global brand’s rapid New Zealand ascent. Last month, 2XU also opened the doors of its first New Zealand store in Newmarket, Auckland.

2XU’s highly acclaimed apparel will be worn by event staff, while all event finishers will be awarded an official 2XU Challenge Wanaka 2009 shirt in recognition of their achievement.

2XU is now one of the most revered brands on the international triathlon market. Every element of the three discipline sport has been dissected and considered by the 2XU product development team. Rigorous testing has been carried out to produce fabrics with superior denier and gauge construction to allow speed through the water without compromising heat and moisture transfer.

Merchandise from 2XU’s Triathlon, Cycle and Run ranges will also be available for purchase by competitors and spectators throughout the 2009 Challenge Wanaka festival.

For further information on Challenge Wanaka, visit www.challenge-wanaka.com.

2XU Compression has expanded its enviable portfolio of elite sporting partners yet again; this time signing prominent Hyundai A-League Football club, Melbourne Victory, together with the PKF Tasmanian Tigers from the Domestic Weet-Bix Sheffield Shield competition. 2XU will sponsor both highly acclaimed clubs in the capacity of official Compression Supplier throughout their respective 2008-09 seasons.

The dynamic new alliances articulate the ever-growing demand for 2XU Compression in the high performance sporting niche. With a list of official partners already spanning the disciplines of AFL, Basketball, Netball, Athletics, Rugby, Ballet and Bobsleigh, 2XU’s official entree to Cricket and A-League Football illustrates the truly dynamic nature of its high performance Compression collection.

Both Melbourne Victory and the PKF Tasmanian Tigers boast impressive track records to date. Now armed with 2XU Compression, another piece of their finely tuned performance equation will be in place. 2XU’s elite compression garments will be worn by the cricketers and A-League footballers throughout training and recovery sessions to deliver a comprehensive array of physiological benefits; from improved circulation and heightened agility through to reduced muscle fatigue and damage.

With an obsessive focus on delivering superior fabrics and tangible benefits to the wearer, 2XU has built a highly technical range of sports apparel that reflects relentless research and development. Ongoing testing and consultation with World Champion athletes and sporting bodies such as the Victorian Institute of Sport has been a critical ingredient in the winning formula.

With stronger fabrics and a superior, well researched design, 2XU sets the benchmark in high performance compression.

2XU is delighted to Sponsor the inaugural TWC09 (Training Wheels 2009) – a calendar featuring under-23 riders which aims to promote cycling in Victoria.

All featured riders are emerging talents exhibiting significant potential to be the next Simon Gerrans or Stuart O’Grady on the international circuit.

A percentage of TWC09 proceeds will be donated to the Amy Gillett Foundation; an association focused on increasing awareness of cyclists and looking after their safety for on our roads.

In 2005, Amy Gillett was tragically killed in an accident in Germany. Since this time, the foundation has set up scholarships in memory of her determination and various sporting achievements.

TWC09 will be launched at the Go Bike Festival, 17th-19th October Alexandra Gardens, and at an Opening Night exhibition at Cafe Racer, 25th October.

For further information, visit www.twc09.com or the GO BIKE EXPO at www.bv.com.au/great-rides/41884/

2XU has claimed another victory in the elite sports arena; stepping up as a Corporate Sponsor of internationally revered sporting association Rowing Australia.

Boasting some of the most respected crews and athletes in the world, acknowledged for their fighting spirit, determination and perseverance, Rowing Australia presents strong synergies with 2XU – a brand equally built on a world-leading market position and superior performance.

Having supplied numerous high performance uniforms to Rowing Australia thus far, 2XU is delighted to formalize the relationship for 2009 and beyond. 2XU is also a proud official apparel supplier to the likes of Triathlon Australia and Athletics Australia.

In light of the official alliance, 2XU attended Rowing Australia’s Biennial National Coaches Conference, which took place on the Gold Coast earlier this month. 2XU’s high performance compression category was particularly well received; with both coaches and athletes quickly recognizing the brand’s obsessive focus on apparel made from superior fabrics, which deliver tangible benefits to the wearer.

“Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula and we are delighted to add Rowing Australia to our enviable list of respected sporting partners,” said 2XU Director of Sales and Marketing, Aidan Clarke.

Rowing Australia’s Chief Executive Officer, Andrew Dee, is equally excited by the alliance.

“We’re thrilled with the sponsorship,” said Dee. “2XU apparel will allow our rowers to progress to the next level of competition in a sport that relies on maintaining peak performance.”

In celebration of the ongoing relationship, some of Rowing Australia’s brightest stars including James Tomkins, David Crawshay, Karsten Forsterling, Kim Crow and Sarah Tait attended 2XU’s stunning summer 08-09 Fitness Runway Launch event, which took place in Hampton last Thursday evening. Champagne and athletic champions were the backdrop to an evening of fine high performance sporting fashions!

Check out the pics in the post below!

Last Thursday evening, 2XU Hampton was chocked to the brim with our top athletes and an impressive list of special guests including the likes of James and Bridget Tomkins, Channel Nine's Shelley Craft, Melbourne Marathon star Michelle Bleakley and, of course, our own talented staff from head office!

Well done to 2XU Women's Fitness Brand Manager, Kristin Todd, on putting together the spectacular range, which is now in store and selling superbly.

A big thanks to the numerous 2XU elite athletes who turned up in support of the new collection;

David Crawshay - Rowing; 2008 Olympic Gold Medallist
Tony D’Alberto – V8 Supercar Driver
Johanna Lawn – Snowboarder
Leon Griffin – Triathlete
Brett Saxon – Ultra Distance Runner
Karen Natoli – Runner
Michelle Bleakley - Runner
Warren Clampit – Body Builder
Kim Crow – Rower
Sterling Rawson – Personal Trainer
Isobel Bespalov - Mountain Runner
Holly Aitken - Triathlon
Simon Heffernan - Weight Lifter, 2006 Commonwealth Games Silver Medallist

It was brilliant to have you there and we look forward to sharing many more special events and collection launches with you in the future.

Here's to Summer 08-09!

Congratulations to all those who participated in yesterday’s Melbourne Marathon - and a big thanks to the many warriors who sported one of our hot 2XU tattoos...we're sure they made you faster & more race-ready than ever!

If it’s you in one of the winning photos below, congratulations – you’ve won yourself an ultimate 2XU Compression Prize pack to the value of $500!

To claim your prize...and prove your identity, please email your full details and a recent photo through to our Media & Communications Manager, Belinda Wall via belinda@2xu.com.

She looks forward to hearing from the five lucky mugs!

2XU sponsored duathlon world champion, Paul Amey, has taken first place in this year’s ITU Duathlon World Championship. The highly acclaimed event took place in Rimini, Italy, on Sunday, and the win marks the third duathlon world championship in Amey’s impressive career portfolio.

After finishing second at this year’s European Long Course Championship, Amey was delighted to have defended his place on the World Championship podium last weekend. The infamous race was standard ITU Duathlon distance: 10-kilometer run, 40-kilometer bike and 5-kilometer run and will next year celebrate its 20th anniversary in Concord, North Carolina, USA.

With stronger fabrics and a superior, well researched design, 2XU’s high performance apparel is ideal for Amey’s rigorous training schedule. Feedback from elite athletes such as Amey has been pivotal in developing 2XU’s infamous high performance formula.

The World Champ is now back in the UK, training fiercely for this year’s Ironman World Championship in Kona, Hawaii on October 11. Armed with 2XU apparel, Amey is champing at the bit for this next super-human challenge, “even though it’s going to hurt like hell”!

The team at 2XU congratulates Paul Amey on his magnificent win and highly deserved World Championship title. We can’t wait for the next installment!

Check it out! Emma was so impressed with the superior comfort and recovery benefits of the 2XU Short Sleeve Compression tops we recently sent her, that she's sharing them with her hardest working training companions!

Snowsill is one of the many leading international athletes sponsored by 2XU, wearing our highly acclaimed compression garments during her rigorous training program.

But not only does 2XU Compression protect the Olympic Gold medalist and her pooches from potential muscle damage and fatigue; Emma was delighted to hear of our recent UPV tests, which confirmed 2XU Compression boasts an UPF of 50+ - the maximum protection possible against the sun.

Happy training team Snowy!