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Monday, September 22, 2008

2XU in the water with JLo!





Last Sunday September 14, Hollywood starlet Jennifer Lopez completed her first even triathlon - the 2008 Nautica Malibu Triathlon; raising an impressive $127,000 for the Children's Hospital of Los Angeles.

Crossing the line in approximately 2.5hrs, the feat was undoubtedly impressive for the celebrity, who gave birth to twins just 6 months ago.

But let's get real...we're more interested in the juicy celebrity snaps above! Guided by the watchful and oh so wise eye of well renowed celebrity trainer Gunnar Peterson, it's evident her trainer is a wise fella with great taste and a fine eye for high performane athletic apparel!

We look forward to seeing 'Jenny from the Block' shake it in 2XU soon!

posted by 2XU @ 4:41 PM 

Friday, September 19, 2008

2XU Launches High Performance Women’s Fitness Collection with Dual Range for Summer 08-09



2XU has just launched its summer 08/09 range of 2XU Fitness apparel. The new collection boasts two specialist lines; Body Compass and Black Label, which will be in stores from September this year – just in time for spring-summer training.

With the two specialised lines (Body Compass and Black Label), 2XU Fitness responds to the varied physiques and work-out demands of both the ‘elite’ and ‘everyday’ female athlete.

The Body Compass line is infused with a tropical colour palette for summer whilst boasting technical styling, feminine trims and detail. Think fitted hoodies, snug hot pants, racer-back singlets and tailored jackets in dark base colours with cheeky flashes of flamingo, electric blue or metallic gold. Lightweight fabrics with optimal breathability for layering and more layering!



Black Label is a timeless collection of pure women’s technical sports wear. Employing only the finest quality fabrics, Black Label is a premium line offering intelligent designs which sculpt the natural contours of the female form, enhance shape and provides support during exercise.

Cutting edge Silver Ion technology features throughout Black Label to offer women world-class, performance driven garments time and time again.

The 2XU Fitness collection is tailored for women with a passion for their health and wellbeing; those with an interest in achieving the pinnacle of athletic performance, while feeling comfortable and looking stylish at the same time.

The new 2XU Women's Fitness collection for Summer 08/09 will be officially launched at two exclusive in-store runway events next month; one at 2XU Malvern on October 9 & the other at 2XU Hampton on October 16.

Both promise electric evening celebrations and are open to all. Download your invitation now! RSVP Essential.

fitness%20launch%20invites-malvern.pdf

fitness%20launch%20invites-hampton.pdf

posted by 2XU @ 9:30 AM 

Tuesday, September 16, 2008

2XU Compression - A Genuine Life Saver!

The health benefits offered by 2XU Compression has just been taken to an entirely new level!

While we've been talking about the benefits our garments offer in terms of improved circulation, reduced lactic acid build up and superior muscle support...one of our loyal fans and advocates in Singapore has taken the time to write in with the LIFE SAVING CAPABILITIES of 2XU COMPRESSION!

And he's got the evidence to prove it.

Take a look and the images and letter from Alan Law below!



posted by 2XU @ 6:26 PM 

Monday, September 15, 2008

2XU gears up for 2008 Aviva Investors Melbourne Mile with official range of race apparel!




2XU is thrilled to be the official merchandise partner of the 2008 Aviva Investors Melbourne Mile, taking place on November 13 this year. Melbourne Mile is a one mile (1.6km) foot race along the city’s iconic St Kilda Rd boulevard, where the aim is to challenge one’s self against the clock rather than the distance. Individuals, teams, corporations and schools are encouraged to register for this inaugural event, with proceeds directed to the Peter MacCallum Cancer Centre.

In anticipation of this special charity event, 2XU has engineered an official collection of Aviva Investors Melbourne Mile high performance training and race apparel. The range includes Unisex Run Top, Men’s Run Singlet, Women’s Run Singlet and Run Cap; all of which are now available for direct purchase at fantastic prices from the Melbourne Mile website at http://www.melbournemile.com.au/.

Those spotted training in their official Melbourne Mile gear even get the chance to win $1000 worth of 2XU’s high performance sporting apparel. Details for this competition will be available via the Melbourne Mile website shortly - stayed tuned!

In addition to official event merchandise, visitors to the Melbourne Mile website can also purchase a selection of premium 2XU sports apparel including several of 2XU’s highly acclaimed compression garments, together with men’s and women’s run shorts – all at prices offering exceptional value.

Register now to be a part of this exciting charity challenge!

posted by 2XU @ 1:27 PM 

Thursday, September 11, 2008

2XU Compression forges forth with Melbourne Tigers and Netball SA

2XU Compression has forged forth in elite sporting circles yet again; resigning as an official supplier to the mighty NBL Melbourne Tigers for another two seasons. Having been the official compression supplier to the Melbourne Tigers for two years already, the new deal is a testament to the superior quality, reliability and consistency of 2XU Compression – a true leader in the field of high performance apparel.

Word of 2XU Compression has spread equally fast among Australia’s netball community. In addition to being an official partner of the Melbourne Vixens Netball Team, 2XU Compression is proud to be associated with Netball South Australia (SA) and will this year sponsor two annual Netball SA awards; the 2XU Subway Cup Team of 2008 and 2XU Rookie of 2008.

The 2XU Subway Cup Team is an assembly of the top seven netballers for the different court positions, while 2XU Rookie of 2008 acknowledges the best ‘up and comer’. Both awards will be presented at the annual Netball SA Presentation Dinner on Friday September 19 at the Adelaide Entertainment Centre.

With an obsessive focus on delivering superior fabrics and tangible benefits for the wearer, 2XU has built a highly technical range of sports apparel that reflects relentless research and development. The Melbourne Tigers, Melbourne Vixens and players throughout the Netball SA community are but a few of the leading athletes wearing 2XU compression during their rigorous training programs.

With stronger fabrics and a superior, well researched design, 2XU sets the benchmark in high performance compression.

posted by 2XU @ 5:28 PM 

Monday, September 8, 2008

2XU’s Simon Thompson takes out Ironman 70.3 Singapore!


2XU sponsored triathlon champion, Simon Thompson, has taken first place in the 2008 Aviva Ironman 70.3 Singapore. The inner-city race took place yesterday before an impressive crowd of spectators who gathered in support of the numerous elite athletes on a mission to complete the 1.2mile swim, 56mile ride and 13.1mile run challenge. The win earns Thompson an impressive US$8,500, together with a berth at the 70.3 World Championships in Florida on November 9 this year.

Clad in 2XU’s Men’s Super Elite Tri Suit, Thompson crossed the line in 3 hours and 55 minutes; just 15 seconds ahead of Terrenzo Bozzone, noting it as one of his biggest wins for 2008. Thompson was thrilled with his execution of a finely tuned race plan, which delivered deserved results.

With a debut in September 2007, Thompson is only the second ever Ironman 70.3 Singapore winner. Only 12 months old; the event is proudly sponsored by 2XU and has already been aggressively marketed to the world’s sporting elite. This year it was taken to the world through the cameras of ESPN Asia and ESPN International.

With stronger fabrics and a superior, well researched design, 2XU’s high performance apparel sets new standards in athletic wear, making it an ideal partner of the Ironman 70.3 Singapore. Feedback from elite athletes such as Thompson has been pivotal in developing 2XU’s infamous high performance formula.

The team at 2XU congratulates Simon Thompson on his magnificent win and wishes him well in preparing for the 70.3 World Championships later this year.

posted by 2XU @ 4:38 PM 

2XU Compression Takes Centre Stage for NZ Stroke and Stride 08-09


2XU, Australia’s fastest growing high performance athletic apparel brand and official compression supplier to the NZ Academy of Sport, will take centre stage as the naming sponsor of New Zealand’s 2008-09 Stroke and Stride series. Held in Auckland each year, the annual event is one of the world’s most famous swimrun challenges and will this year be officially titled the 2XU Compression Stroke and Stride Series.

The 2XU sponsorship comes at an ideal time for the brand, with its highly anticipated first New Zealand store opening later this month on Broadway Street, Newmarket.

Now in its 20th year, the 2XU Compression Stroke and Stride Series is expected to attract over 3500 participants over the course of the season. Commencing with race 1 on November 12, another seven will follow across the summer; all of which make the most of Auckland’s magnificent harbor, beaches and glorious summer weather.

All 2XU Compression Stroke and Stride events present achievable challenges to everyday fitness fans, while also offering excellent competition for elite athletes.

Each competition entrant will enter the draw to win $50,000 in prizes; including more than $12,000 prize money plus a mountain of prizes from leading sponsors. 2XU’s high performance compression product and widely acclaimed wetsuits will also be up for grabs.

2XU has employed basic principles which equate to amazingly flexible and buoyant wetsuits. All boast 39 cell neoprene (the most buoyant on the market) for the front buoyancy panel. This is combined with the most flexible materials and lining available for the shoulders and underarms. All 2XU wetsuits also feature a floating zip panel and one piece shoulder to wrist panel – delivering the greatest flexibility possible.

2XU Compression Stroke and Stride 2008/2009 Calendar

#1 WEDNESDAY 12/11/08 SWIM 500M / RUN 5KM
#2 WEDNESDAY 26/11/08 SWIM 750M / RUN 4KM
#3 WEDNESDAY 10/12/08 SWIM 1000M / RUN 3KM
#4 THURSDAY 22/01/09 SWIM 1000M / RUN 3KM
#5 TUESDAY 10/02/09 SWIM 750M / RUN 4KM
#6 TUESDAY 24/02/09 SWIM 500M / RUN 5KM
#7 TUESDAY 10/03/09 SWIM 750M / RUN 5KM
#8 WEDNESDAY 25/03/09 SWIM 1000M / RUN 4KM

The 2XU New Zealand store will be located at 190 Broadway Street, Newmarket.

For further information on 2XU, visit www.2xu.com or for the 2XU Compression Stroke and Stride, visit http://www.swimrun.org/info.php.

posted by 2XU @ 2:12 PM 

Wednesday, September 3, 2008

2XU’s Ali Fitch takes second place at Ironman Canada!



2XU sponsored triathlon champion, Ali Fitch, has returned to Australia on a true athlete’s high, after taking second place at this year’s Ironman Canada on August 24. Held in Penticton, British Columbia, Ironman Canada is the oldest Ironman race held in continental North America and was Fitch’s fifteenth personal Ironman.

Clad in 2XU’s Women’s Tankini Tri Singlet and Black Hipster Tri Shorts, Fitch crossed the line in 9 hours and 26 minutes, noting the brilliant finish as the most satisfying in her career to date.

In preparing for the event, Fitch underwent an intense three month training program in North America, aided by the support of 2XU Compression Tights, Compression Calf Guards and Endurance Cycle Shorts.

Involving a 3.8km swim, 180km ride and 42.2km run, Ironman Triathlon is one of the most grueling events in the sporting world. Commencing at 7am, athletes must complete the challenge in 17hrs.

With stronger fabrics and a superior, well researched design, 2XU’s high performance apparel sets new standards in athletic wear. Feedback from elite athletes such as Fitch has been pivotal in developing the successful formula.

The team at 2XU congratulates Ali Fitch on her magnificent Ironman Canada result and wishes her well in preparing for the next challenge ahead.

posted by 2XU @ 12:50 PM 

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