Wilmington, NC–January 8, 2008 – 2XU has joined Set Up Events as its official wetsuit sponsor for the 2008 triathlon season. The sponsorship includes a combination of website and event sponsorship elements. 2XU plans on promoting the new sponsorship with several promotions throughout the season designed to enhance the experience of triathletes competing in events produced by Set Up Events.
“2XU is quickly becoming the preferred wetsuit for triathletes,” said Bill Scott, Set Up Events president. “We are proud to associate the quality and performance of the 2XU brand with ours.”
Set Up Events also renewed it wetsuit rental sponsorship with wetsuitrental.com for the 2008 season rounding out the wetsuit category.
“The partnership makes great sense because Set Up Events reaches so many triathletes of all skill levels and 2XU also has a great working relationship with wetsuitrental.com,” said Richard Verney of Sports Multiplied, the U.S. distributor of 2XU.
“Set Up Events produces four series and about 70 events annually so we are very excited to renew our sponsorship and even more excited that 2XU will be joining the team,” said Dee Dee McCann, co-owner of wetsuitrental.com.
2XU wetsuits will be available to demo at many Set Up Events throughout the 2008 season. Jim Bertrand is 2XU brand representative for the Carolinas, Georgia and Tennessee, and will assist with the event marketing related to the sponsorship.