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Thursday, July 2, 2009

The Making of the Greatest 2XU TVC Ever...



That’s right...there’s only 2 sleeps to go until THE GREATEST 2XU TVC OF ALL TIME hits screens across Australia (SBS) & New Zealand (Sky TV) for the mighty 2009 Tour de France.

For a sneak peak on how this spectacular, high performance commercial was pulled together, hit YouTube now to take a look ‘Behind the Scenes’.

And most importantly, drop a line to all your sporting 2XU companions, key partners and friends to point them to the preview and, of course, tune in from Saturday July 4, 2009!

In addition, you might like to bookmark the SBS Tour de France website to enjoy up to the minute feeds on the competition throughout July.

Enjoy!

posted by 2XU @ 4:00 PM 

Monday, June 29, 2009

2XU Compression Rocks Run Melbourne

Some 14,000 runners and walkers enjoyed running around Melbourne's major inner-city landmarks in Run Melbourne, sponsored by 2XU Compression, yesterday. By 2pm, a record $485,729 had been raised for variety of Victorian charities. This brings Run Melbourne's fundraising total to a staggering $772,729 in its two year history!

Full results will be printed in The Age this Tuesday 30 June and on the Run Melbourne website at midday on Tuesday 30 June.

Check out our collection of piccies featuring 2XU...







posted by 2XU @ 9:49 AM 

Thursday, June 25, 2009

2XU GARAGE SALE RETURNS THIS WEEKEND!

posted by 2XU @ 1:45 PM 

Tuesday, June 23, 2009

2XU's Simon Thompson Takes out 5430 Sprint Tri in Boulder



Aussie Olympic Triathlete & proud 2XU Ambassador Simon Thompson took out the 5430 Sprint Triathlon at Boulder Reservoir, Colorado, on Sunday.

Thompson performed strongly throughout, finishing just ahead of defending champ Van Akkeren.

Entering the run, Thompson was 44sec behind Van Akkeren, but stepped up to dominate the final leg with a time of 17:23 to break the tape comfortably ahead.

Thompson's final kick was acknowledged by Van Akkeren, who won last year's event by less then a minute over runner-up Eric Peterson.

"I gave it all I had (on the bike) and had about a 44-second lead. I knew it wouldn't be enough to hold him of," he said.

"It just adds a whole different level to the event," Van Akkeren said of having Thompson in the field.

Thompson finished 10th in triathlon at the 2004 Olympics and won the Australian long course title in 2005. He will try to defend his 5430 Long Course title on Aug. 9 and is thinking about entering the Boulder Peak Triathlon on July 12.

"It might be fun to try and get all three," Thompson said. "We'll see."

posted by 2XU @ 2:42 PM 

How Did This Happen?



Emailed to us by Jenny Rome Norris in New Orleans, Louisiana USA, this special story just had to be shared. It's definitely one of the best we've ever received and we thank Jenny for agreeing to have it disseminated amongst the Team 2XU community. That's the spirit!

THE STORY OF BUBBLES...

I thought I'd share my comedic misery with you all @ 2XU & hopefully it will give you a laugh for the day & show you how great your product is! To understand the picture you're about to see, let me tell you what happed the week prior to my race this Sunday at Indian Creek in Woodworth, Louisiana...

I specifically told my husband he was not to wash my tri shorts because they are not to be put in a machine; they are not to be washed with soap, etc... only hand washed with water & laid flat to dry. Well my brilliant husband washed them in the gentle cycle, took them out of the wash and laid them flat to dry (against my instructions) and once I got out of the water on Sunday, the suds started coming out. On the bike it wasn't bad, so I didn't realize what it was, I thought the slime might have been something from the lake. Well not even a minute into my run, I looked like Spongebob Squarepants with suds all over my body, from my waist down. ALL THE WAY TO MY SHOES!

You can really see how bad the suds were all over my body. Needless to say, I have visual justification/proof if I ever decide to kill him. HAHA! I would like to add in that I absolutely LOVE my 2XU tri shorts & they are A-O.K. even after this whole mishap. Enjoy!


Jenny "Bubbles" Norris.

posted by 2XU @ 1:53 PM 

Tuesday, June 9, 2009

Cervélo TestTeam Ranked #1 Pro Cycling Squad

Cervélo TestTeam is currently the number one ranked pro cycling team following an impressive spring season and a strong showing at the Giro d'Italia.
Sponsored by 2XU Compression for off the bike recovery and training, the Team gained 120 points as a result of their Giro performance for a total of 608 points, placing them 37 points in front of second place Caisse d'Epargne and 50 points up on Quick Step, who dominated the rankings throughout the April Classics.

"We didn't set any goals for race performance, but are certainly excited about the success the riders have achieved in the first five months of the team's existence," said Gerard Vroomen, co-owner of Cervélo TestTeam.

"I'm equally happy with the activities around the other two pillars of the TestTeam project; aiding the bike industry in product development and creating fan access opportunities.

TestTeam Partners like 2XU, Rotor, Zipp, Vittoria, 3T, Castelli and ZipVit, as well as Cervélo, have all made good use of the team's resources in the development of new products.

Our fan access events are also off to a good start, with three travel events to date and autograph sessions at a lot of races. In the Giro, our riders were available for autographs before most stages, and even after some. In the past, the argument was always that such activities hurt the race performance. We were willing to accept that drawback but that doesn't seem to be an issue.

The final piece of the puzzle is the documentary "Beyond the Peloton" on www.bartape.net, which gives fans who cannot visit us at races access to the team "virtually".

"The feedback we've received from our original TestTeam partners indicates that the value the team has generated to date far exceeds their expectations," explained Vroomen. "And though, as we've stated in the past, Cervélo enjoys the enormous brand exposure we get from our name on the uniform, we're a brand that doesn't need the 4-5 billion TV impressions generated at the Tour de France.

With the world #1 status, the defending Tour de France champion Carlos Sastre, sprinter Thor Hushovd and a rising star like Henrich Haussler, the team offers excellent potential to build a strong brand association in the largest annual sporting event in the world."

About Cervélo TestTeam

posted by 2XU @ 9:15 AM 

Tuesday, May 26, 2009

Outstanding Giro d'Italia Performances by Cervelo's Sastre & Gerrans



We were thrilled to hear Carlos Sastre (Cervélo TestTeam) powered up to Monte Petrano and posted a solo victory in Stage 16 of the Giro d'Italia yesterday. The impressive performance takes Sastre to third in the overall Tour ladder - an enviable position for the 2008 Tour de France winner, as the race enters its closing stages.

Sastre's Stage 16 result comes hot on the heals of fellow Cervelo TestTeam member, Aussie young gun Simon Gerrans, taking out Stage 14 of the Giro just days ago. Father Allan Gerrans said his son called the family to make sure they'd heard the news.

"(He) wanted us to hear it from him but we certainly already new and he was obviously very happy.

"It's a big thing to win a stage in a grand tour."

With a key team goal of getting Sastre on the Giro podium, it's unlikely Gerrans will take out another Stage of the Tour. All Cervelo riders will focus on supporting their leader.

2XU is proud to be an ‘off the bike’ Official Supplier to the Cervélo TestTeam. Armed with 2XU Compression tights and socks for post training and race recovery, another piece of the team's finely tuned performance equation is in place.

2XU Compression delivers these world-class cyclists an array of physiological benefits; from improved circulation and heightened agility through to reduced muscle fatigue and faster recovery.

The Cervélo TestTeam represents a cooperation between Cervélo, 2XU and other bike industry leaders. The prestigious team is responsible for extensive field-testing of all its key partner products and provides detailed technical feedback to key stakeholders such as 2XU on an ongoing basis.

This elite partnership articulates the evergrowing demand for 2XU Compression in the international high performance sporting niche.

More on Cervelo TestTeam.

posted by 2XU @ 2:18 PM 

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