2XU appointed Official Compression Partner of PGA Australia
2XU Compression has staked its claim on yet another powerful performance market. This time, we've entered the world of golf, and right at the top thanks to a new appointment as Official Compression Partner of the prestigious Professional Golfers Association of Australia (PGA).
The comprehensive three year deal will see 2XU’s highly acclaimed Compression apparel offered to PGA Members at priority partner pricing and retailed at major industry events including the Emirates Australian Open and Australian PGA Championship presented by Coca-Cola.
Following 18 months rigorous product research, testing and development in consultation with leading industry bodies like the Australian Institute of Sport (AIS), Royal Melbourne Institute of Technology (RMIT) and the PGA itself, 2XU’s official appointment runs alongside the launch of a new 2XU Elite Compression Golf Top; the first of its kind on the market.
According to Brian Thorburn, PGA CEO, 2XU’s performance pedigree and thorough consideration of the golfing code were integral to the alliance.
“2XU is widely regarded as a leader in the development of this technology and the PGA was very happy to partner with them and assist in driving this new product into the golf channel,” said Thornburn.
“From the significant performance benefits we have identified, we anticipate rapid adoption from PGA Members and golf consumers alike.”
“The considerable time, research and investment we’ve put behind our new Elite Compression Golf Top makes this PGA partnership particularly significant for us,” said 2XU Director of Sales and Marketing Aidan Clarke.
“Working with some of Australia’s leading authorities in golf has made this project an exceptional exercise,” he said. “This Top is undoubtedly one of the most evolved garments we’ve ever released and we know the PGA’s support and endorsement will only magnify its adoption out on the green.”
PGA member and former AIS Head Coach - Golf Mark Holland was a key player in both the development of the new Top, and aligning the two performance brands.
“It’s incredibly exciting,” said Holland. “The future of sports apparel is sports-specific, uniquely engineered products for training and competition, and 2XU’s new golf compression apparel does just that.”
Widely revered golf-specific physiotherapist Ramsay McMaster and Q-Golf Founding Director Ryan Lumsden were equally involved in the design process.
“I’d recommend any golfer heads into a 2XU retailer with their 7 Iron when trying the Top on,” said McMaster. “The Top’s effects on posture and swing are significant, real and immediate.”
According to Lumsden, “Through improved activation of the muscles required to support the swing, the new 2XU Top enhances postural awareness, which in turn can improve swing dynamics.”
For more information on 2XU Compression including updates on its growing list of Official Partners, visit www.2xu.com.