We're thrilled to announce the appointment of Kevin Roberts as the new and very first Chief Executive Officer of 2XU! With 20 years invaluable experience in the sporting goods and retail industries, Roberts brings a wealth of knowledge to 2XU, ideally placing him to spearhead the Brand’s rapid expansion.
"2XU represents the pursuit of an incredible global business opportunity,” said Roberts. “I greatly value the entrepreneurial culture of the brand and will continue to foster it moving forward.”
As Chief Executive Officer, Roberts will further build the 2XU tenets put forth at the company’s founding in 2005 – engineering innovative performance products distinctly more technical and intelligent in design against their competitors in the global sports apparel industry.
With the support of 2XU’s three Co-Founding Directors Clyde Davenport, Aidan Clarke and Jamie Hunt, together with minority investment partner Lazard Australia Private Equity, Roberts is poised to take 2XU from an emerging player in a cutthroat market to a serious force to be reckoned with.
"We are delighted to welcome Kevin to our team,” said 2XU Co-Founder and Chairman, Clyde Davenport. “With Kevin’s years of building brands and business performance, we now have a cohesive management team in line committed to keeping 2XU focused on growth.”
After an early career rising through the ranks in retail and wholesale sales including roles at Asics and Nestle, Roberts joined rugby apparel brand Canterbury, and lead it back to profitability as General Manager in the early 2000s. At age 30, Roberts was appointed Managing Director of Adidas Australia and was named and remains the only person in the sporting goods industry as one of the most influential people in Australian sport. Roberts ultimately rose to the position of Senior Vice President within Adidas’ Sports Performance Division and was responsible for 9 billion dollars in global revenue.
“Kevin shares our beliefs,” remarked Clarke. “He is eager to lead the charge in making 2XU the billion dollar company that it can and will be in the long term.”
According to Roberts, 2XU’s overarching philosophy of “human performance multiplied” strongly resonates throughout his personal ethos – passion for the pursuit of excellence in sport, business and life.
“Not many people can say they lead a team that creates products to enhance athletic performance and the general health of everyone from elite athletes to weekend warriors,” said Roberts. “I’m lucky enough to make this a career.”
With a Degree in Commerce and a Graduate Diploma of Management, Roberts is also a Graduate of International Company Directors Course and the Australian Institute of Sport. Roberts has the know-how to successfully lead a dynamic, forward-thinking brand. In addition to holding positions at Canterbury and Adidas, Roberts lead Colorado Group through receivership in 2011, selling the Business on behalf of Receivers.
Furthermore, Roberts resides in Melbourne, Australia, the location of 2XU’s Global Head Office, and lives with his wife and five daughters. When he’s not playing father, husband or Chief Executive Officer, Roberts can be found around cricket fields, being a former first class cricketer and a current Independent Director of Cricket Australia.
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance sports apparel. Ongoing testing, research and consultation with professional sporting bodies, is integral to the brand’s winning formula.